Sunday, August 26, 2012

Marketing Quiz


1.     Market share means-
(1) Share Market    (2) Sensex           (3) Market changes
(4) Market demands   (5) Share of business among pears

2.     Direct Marketing means-
(1) face to face marketing
(2) over the counter marketing
(3) door to door marketing                                (4) All of these
(5) None of these
3.     A ‘Lead’ means-
(1) a buyer                                (2) a seller           (3) employee
(4) employer            (5) None of these
4.     DSA means-
(1) District Sales Authority  (2) Direct Selling Agent
(3) Distributor and Sales Agents
(4) Distributor and State Agent        (5) None of these
5.     Good selling skill calls for-
(1) Patience       (2) Perseverance    (3) Persuasion
(4) Pursuit         (5) All of these
6.     Marketing channels means-
(1) Delivery time    (2) Delivery period  (3) Sales outlets
(4) Purchase outlets                             (5) All of these
7.     Value added service means-
(1) Additional cost                 (2) Additional production
(3) Additional staff                                (4) Additional services
(5) All of these
8.     A ‘Target Group’ means-
(1) group of salesmen targeting the customers
(2) likely buyers      (3) group of products
(4) group of companies       (5) All of these
9.     ‘USP’ in marketing means-
(1) Useful Sales Procedures             
(2) Useful Selling Propositions
(3) useful Sales Persons      (4) Used Sales Plans
(5) Unique Selling Propositions
10. Market plan is-
(1) selling process  (2) year-end- budget
(3) calendar
(4) business document for marketing strategies
(5) All of these

QUE
ANS
QUE
ANS
1
5
6
5
2
4
7
4
3
1
8
5
4
2
9
5
5
5
10
4

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