1. The long term objective of marketing is-
(1) customer satisfaction (2) profit maximisation
(3) cost cutting
(4) profit maximization with customer
2. Call means-
(1) calling on friends (2) calling on banks
(3) calling on perspective customers
(4) to make telephone calls
(5) calling on relatives
3. In the banking environment which among the following is the internal factor?
(1) customer (2) staff (3) market
(4) All of the above (5) None of these
4. A marketing survey is required for-
(1) deciding marketing strategies
(2) deciding product strategies
(3) deciding pricing strategies
(4) All of these (5) None of these
5. Customer database means -
(1) customers bio data (2) customers loyalty
(3) customers loan details
(4) information on customer needs
(5) None of these
6. Lead-time is-
(1) a span of time required performing a process or series of operations
(2) the time between the recognition of the need for an order and the receipt of goods
(3) both 1 and 2 (4) either 1 and 2
(5) None of these
7. It enables you to collect detailed data regarding products that customers purchase
(1) EDI (2) EDP (3) Bar code scanner
(4) Quality scanner (5) None of these
8. Product mix means -
(1) distributing a mix of products
(2) collecting ideas to sell better
(3) satisfying the customer
(4) bundle of products required by the customer
(5) various products designed by the company
9. Rural marketing involves -
(1) selling to farmers and agriculturists
(2) selling to rural household
(3) selling to rural industries
(4) arranging melas (5) All of these
10. Which of the following is not included in the 7P’s of market?
(1) people (2) physical evidence
(3) product (4) priority (5) None of these
Answer
Que | Ans | Que | Ans |
1 | 4 | 6 | 3 |
2 | 3 | 7 | 3 |
3 | 2 | 8 | 5 |
4 | 4 | 9 | 5 |
5 | 4 | 10 | 4 |
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