Marketing Quiz

1.A package which has a secondary usefulness after its contents have been consumed, is called-

(1) Dual use Package            (2) Bulk Package              (3) Both (1) & (2)                    
(4) Consumer Package          (5) Industrial Package

2. Bank Marketing means-

(1) Selling of banks                (2) Buying of banks         (3) Merger of banks

(4) Selling bank’s products and services         (5) Selling various items in banks

3.Proper pricing is needed for-

(1) Extra charges for extra services        (2) Levy of VAT       (3) Good customer service

(4) Putting burden on the customer         (5) Service with extra facilities

4. A lead means-

(1) A Bank’s marketing staff         (2) A Religious leader           (3) Bank’s chairman

(4) Target customer                        (5) Leash tied to a dog

5. A good salesman should be-

(1) Aggressive         (2) Pushy             (3) Fierce         (4) Polite, but firm  
(5) Talkative

6.Relationship Selling means-

(1) Preparing a list of relatives          (2) Cross-selling      (3) Selling to relatives

(4) Selling to strangers         (5) Telemarketing

7. Digital Banking means-

(1) Banking with calculations                         (2) Banking with digital instruments

(3) Internet Banking and Tele banking          (4) Export finance                  (5) None of these

8. Home Loans are granted to-

(1) Individuals          (2) Institutions  (3) Builders      (4) All of these        (5) None of these

9. Credit Cards are used for-

(1) Cash withdrawals            (2) Purchase of air tickets     
(3) Purchase of consumable items from retail outlets

(4) All of these        (5) None of these

10.The ATMs are-

(1) Branches of banks (2) Manned counters of banks (3) Unmanned cash dispensers      
(4) All of these              (5) None of these

Answer
1-1       2-4        3-3              4-4           5-4
6-3       7-3         8-1             9-4           10-3