Marketing Officer Syllabus

Dear Aspirants,

Please go through the Topic which one needs to definately prepare for upcoming Marketing SO Exam:

• Basics: Concept, nature, scope and importance of marketing; Marketing concept and its evolution; 

• Marketing Mix; Strategic marketing planning – an overview.

• Market Analysis and Selection: Marketing environment – macro and micro components and their impact on marketing decisions; Market segmentation and positioning; Buyer behavior; consumer versus organizational buyers; Consumer decision making process.

• Product Decisions: Concept of a product; Classification of products; Major product decisions; Product line and product mix; Branding; Packaging and labeling; Product life cycle – strategic implications; New product development and consumer adoption process.

• Pricing Decisions: Factors affecting price determination; Pricing policies and strategies; Discounts and rebates.

• Distribution Channels and Physical Distribution Decisions: Nature, functions, and types of distribution  channels; Distribution channel intermediaries; Channel management decisions; Retailing and wholesaling.

• Promotion Decisions: Communication Process; Promotion mix – advertising, personal selling, sales promotion, publicity and public relations; Determining advertising budget; Copy designing and testing; Media selection; Advertising effectiveness; Sales promotion – tools and techniques.

• Marketing Research: Meaning and scope of marketing research; Marketing research process.

• Marketing Organisation and Control: Organising and controlling marketing operations.

• Issues and Developments in Marketing: Social, ethical and legal aspects of marketing; Marketing of services; International marketing; Green marketing; Cyber marketing; Relationship marketing and other developments of marketing

• Rural Marketing: Concept & scope of rural market, Rural development as a core area,  Efforts put for Rural development in Five years plans. Rural markets’  Characteristics, Rural markets. Environmental factors; Rural Consumer Behaviour, Rural Consumer Vs Urban Consumers – a comparison, Relevance of Marketing mix for Rural market/Consumers. Problems in rural market: Segmentation, Targeting & Positioning for rural market, Market forces, components of different Product Strategies, Pricing Strategies, Promotional Strategies & Distribution Strategies for Rural consumers; Understanding Agricultural Markets, Nature & scope, Objectives of Agriculture Marketing, Challenges in Agriculture Marketing, Agriculture Marketing & its Economic importance, Agricultural Produces and their market

Few Other Topics

• Brand Management

• Services Marketing

• IPR (Intellectual Property Rights i.e. copyrights, trademarks, patents)

• Corporate Social Responsibility

• Business Ethics