Saturday, October 13, 2012

Marketing Quiz


1.  A package which has a secondary usefulness after its contents have been consumed, is called-
(1) Dual use Package            (2) Bulk Package              (3) Both (1) & (2)                    
(4) Consumer Package           (5) Industrial Package
2.     Bank Marketing means-
(1) Selling of banks                (2) Buying of banks           (3) Merger of banks
(4) Selling bank’s products and services        (5) Selling various items in banks
3.      Proper pricing is needed for-
(1) Extra charges for extra services          (2) Levy of VAT       (3) Good customer service
(4) Putting burden on the customer            (5) Service with extra facilities
4.          A lead means-
(1) A Bank’s marketing staff            (2) A Religious leader           (3) Bank’s chairman          (4) Target customer                          (5) Leash tied to a dog
5.          A good salesman should be-
(1) Aggressive         (2) Pushy             (3) Fierce          (4) Polite, but firm (5) Talkative
6.          Relationship Selling means-
(1) Preparing a list of relatives             (2) Cross-selling      (3) Selling to relatives            
 (4) Selling to strangers         (5) Telemarketing
7.          Digital Banking means-
(1) Banking with calculations                       (2) Banking with digital instruments
(3) Internet Banking and Tele banking           (4) Export finance          (5) None of these
8.          Home Loans are granted to-
(1) Individuals          (2) Institutions  (3) Builders       (4) All of these   (5) None of these
9.          Credit Cards are used for-
(1) Cash withdrawals            (2) Purchase of air tickets   
(3) Purchase of consumable items from retail outlets     (4) All of these (5) None of these
10.      The ATMs are-
(1) Branches of banks          (2) Manned counters of banks     
(3) Unmanned cash dispensers       (4) All of these            (5) None of these


ANSWER
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1
6
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7
3
3
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8
1
4
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9
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4
10
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