1. Market Research is used for
(1) Selecting the right product
(2) Choosing the sales persons
(3) Selecting proper marketing strategies
(4) Deciding the selling price
(5) All of these
2. What does CRM stand for?(1) Consumer Retention Management
(2) Customer Retention Management
(3) Customer Relationship Management
(4) Client Relation Management
(5) Customer Relation marketing
3. What are value added services?
(1) Products which are sold at premium price
(2) To sell large number of products
(3) At per services
(4) Additional services
(5) None of these
4. USP of a product/ service means?
(1) Unique Selling Price
(2) Unique Selling Place
(3) Unique Selling Proposition
(4) Ultimate Selling Price
(5) None of these
5. Which of the following is an example of indirect marketing?
(1) E – mails
(2) Telemarketing
(3) Re-sellers
(4) Couponing
(5) Out of home
6. Who among the following coined the term USP?
(1) Philip Kotler
(2) Rosser Reeves
(3) David Aaker
(4) Eric Schmidt
(5) None of these
7. What does Lead Generation mean?
(1) To get tips for selling tactics
(2) To generate leaders
(3) To increase better production
(4) Likely sources of prospective clients
(5) All of these
8. What does MBO mean?
(1) Marketing of Business Organisation
(2) Management By Objectives
(3) Management Based on Objects
(4) Organisation of Business Management
(5) None of these
9. Which of the following is not included in the 7p’s of marketing?
(1) Process
(2) People
(3) Physical evidence
(4) Planning
(5) Promotion
10. In which year was the Consumer Protection Act passed?
(1) 1987 (2) 1986
(3) 2002 (4) 2004
(5) None of these
11. Which of the following is not a step of consumer decision process?
(1) Re-Purchase decision
(2) Production style
(3) Selection of a Brand
(4) Selection of distribution channel
12. The acts of individuals in obtaining and using goods and services, including decision process and determine these acts are known as –
(1) Product planning and development
(2) Consumer behavior
(3) Risk
(4) Target Market
13. Which of the following includes Reference Group?
(1) Research and Development techniques
(2) Target market
(3) Satisfied customer
(4) None of these
14. What does BEC stand for?
(1) Break Even Centre
(2) Break Even Chart
(3) Book Even Cost
(4) Book Even Chart
(5) All of these
15. All the cost that are Fixed and Variable are charged to
(1) Land and Infrastructure Tax
(2) Sales
(3) Product
(4) Profit
(5) Loss
16. What does Relationship Selling mean?
(1) Telemarketing
(2) Selling to relatives
(3) Preparing a list of relatives
(4) Cross- selling
(5) Selling to strangers
17. Public Relations is required for
(1) Improving customer service in the company
(2) improving marketing functions of the company
(3) creating better working atmosphere in the company
(4) All of these
(5) None of these
18. Creating a distinctive place in the minds of customer means?
(1) Target Market
(2) Market Segmentation
(3) Brand Personality
(4) Brand Positioning
(5) None of these
19. A scenario in which a customer has too much awareness of the Brand is called
(1) Double Positioning
(2) Confused Positioning
(3) Over Positioning
(4) Under Positioning
(5) None of these
20. What does Digital Banking mean?
(1) Export Finance
(2) Banking with calculators
(3) Banking with Digital instruments
(4) Internet Banking and Tele banking
(5) None of these
ANSWERS:
1 | 5 | 11 | 2 |
2 | 3 | 12 | 2 |
3 | 4 | 13 | 3 |
4 | 3 | 14 | 2 |
5 | 3 | 15 | 3 |
6 | 2 | 16 | 4 |
7 | 4 | 17 | 4 |
8 | 2 | 18 | 4 |
9 | 4 | 19 | 3 |
10 | 2 | 20 | 4 |
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