Saturday, April 6, 2013

MARKETING QUIZ FOR S.B.I. P.O. - 2013

1.    The goal of the marketing logistics system should be to provide ___? 
           (1) a targeted level of promotional support.
     (2) a targeted level of customer service at the least cost.
     (3) a targeted level of transportation expense ratio.
     (4) a targeted level of field support. 
     (5) None of these


2.    The practice of going after a large share of a smaller market or subsets of a few markets is called-
(1) undifferentiated marketing
(2) differentiated marketing
(3) concentrated marketing
(4) turbo marketing          
(5) None of these

3.     ____ has the advantage of being high in selectivity; low cost, immediacy, and interactive capabilities?
(1) Direct Mail                   (2) Outdoor    
(3) Online                          (4) Radio                    
(5) None of these

4.    Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. ____includes practices such as falsely advertising “factory” or “wholesale” prices or a large price reduction from a phony high retail price?
(1) Deceptive promotion               (2) Deceptive packaging
(3) Deceptive pricing                    (4) Deceptive cost structure
(5) None of these

5.    Each salesperson is assigned to an exclusive area in which to sell the company’s full line of products or services in which type of sales forces structure?
(1) Territorial sales force               (2) Product sales force
(3) Customer sales force              (4) Hybrid sales force
(5) None of these

6.    Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods?
(1) Affordable method                 
 (2) Percentage-of-Sales method
(3) Competitive-and-parity method
(4) Objective -and-task method   
(5) None of these

7.     ____is screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible.
(1) Idea generation    
 (2) Concept development & testing
(3) Idea screening     
(4) Brainstorming
 (5) None of these

8.    Referral means-
(1) Sales person               
(2) all customers
(3) lead provided by operation staff
(4) calling the existing purchasers                
(5) all purchasers

9.    USP of a product/ service means?
 (1) Unique Selling Practices       
(2) Uniform Selling Practices
(3) United Sales Persons
(4) Unique Selling Proposition
(5) Useful Sales Person

10.  The meaning of ‘conversation’ in terms of sales is
(1) Designing new products
(2) converting purchaser into sellers
(3) converting sellers into purchasers
(4) converting perspective customers into purchasers
(5) conversion of religion

11.  Online Marketing is mostly useful for marketing of
(1) Saving accounts                      (2) credit cards           
(3) home loans                  (4) NRI deposits         
(5) business accounts

12.  Cross selling means-
(1) City to city sales         
(2) selling with cross face
(3) selling with crossed finger
(4) selling products to existing customers
(5) cold calling

13.  Promotion in Marketing means—
(1) passing an examination
(2) elevation from one grade to another
(3) selling the products through various means
(4) selling the product in specific areas
 (5) None of these

14.  Sources of Sales Leads are—
(1) Data Mining
(2) Market Research
(3) Media Outlets
(4) Promotional Programs
(5) All of these

15.  One of the methods for Market Monitoring is—
(1) to watch TV serials
(2) to discuss with other sales persons
(3) to monitor media outlets
(4) All of these
(5) None of these

16.  Market Expansion means—
(1) hiring more staff
(2) firing more staff
(3) buying more products
(4) buying more companies
(5) None of these

17.  Effective marketing helps in—
(1) developing new products
(2) creating a competitive environment
(3) building demand for products
(4) All of these
(5) None of these

18.   A Call in Marketing means—
(1) to phone the customers
(2) to visit the customers
(3) to visit the marketing site
(4) to call on prospective customers
(5) None of these

19.  One of the following is a target group for the marketing of Internet Banking?
(1) All the customers
(2) All the educated customers
(3) All the computer educated customers
(4) Only creditors
(5) All of these

20.   Innovation mean—
(1) Product Designing
(2) New ideas
(3) Impulse
(4) Both (1) and (2)
(5) None of these

21.  Service after sale is not the function of—
(1) Marketing staff
(2) Seller
(3) Director of the company
(4) Employees of the company
(5) All of the above are wrong

22.   ………can be done through digital Banking?
(1) Mobile phone
(2) Internet
(3) Telephone
(4) All of these
(5) None of these

23.  What does AIDA stands for?
(1) Advertisement, Interest, Demand, Acquire
(2) Advertisement, Interest, Desire, Attention.
(3) Attention, Interest, Desire Action.
(4) Action, Interest, Demand, Attention.
(5) Non e of these

24.  A coloured or crooked perception  of marketing and a short-sightedness about business is a phenomenon called:
(1) Marketing short sightedness
(2) Marketing Myopia
(3) Marketing point of View
(4) Marketing Hypermopia
 (5) None of these

25.  The Tradition Marketing style  involves:
(1) Tele Marketing
(2) Digital  Marketing
(3) Indirect Marketing
(4) Direct Marketing
(5) All of these

26.  A prospect means ----
(1) Any customer who walks into the blank.
(2) An employee of the bank
(3) A customer  who is likely to be  interested in bank’s product or service
(4) A depositor of the bank
(5)  A borrower of the bank

27.  Which is the following statement is true?
(1) Marketing makes the company to go into loss due to higher expenses.
(2) Marketing  is not required in profit making companies
(3) Marketing sharpens the minds of the employees.  
(4) Marketing is a time bound seasonal function
(5) Marketing is a waste of time

28.  Product and Market Extension is  based on___?
(1) Existing product New Market.
(2) Existing Markets New Product
(3) Customer Defined product
(4) All of these
(5) None of these

29.  Which statement is true?
(1) The distribution channel is also responsible for the delivery of the product to the customer.
(2) Certain products can be delivered through can be delivered through the internet also.
(3) The use of e-mail offers a faster  and more focused approach
(4) All of these
(5) None of these

30.  The internet offers marketers a fast, versatile and inexpensive---
(1) Communication medium
(2) Cost of production
(3) Cost of construction
(4) All of these
(5) None of these

31.  What is true about on –line marketing?
(1) An effective website is one  that is easy  to aces, regularly updated and provides economic of scale.
(2) The two most popular advertising methods on the internal are Commercial website and banners.
(3) A good advertisement engages  the prospect with  the brand
(4) All of these
(5) None of these

32.  Say’s Law of Markets states that—
(1)Demand creates its own supply
(2)Supply creates its own demand
(3)Demand creates its own demand
(4)Supply creates its own supply
(5)None of these

33.  Gresham’s Law states that—
(1)Good money drives bad money out of circulation
(2)Bad money drives good money out of circulation
(3)Both good money and bad money may co-exist
(4)Neither bad money nor good money may be long in circulation
(5)None of these

34. Cross-selling is not effective for which one of the following products?
(1) Debit Cards               (2) Savings accounts         
(3) Internet Banking      (4) Pension Loans
(5) Personal Loans

35. Which of the following is not involved in the Growth Strategies of the company?
(1) Horizontal integration          (2) Vertical integration
(3) Diversification                       (4) Intensification
(5) None of these

36. A successful “Blue Ocean Strategy” requires:
(1) Effective Communications
(2) Innovative Skills
(3) Motivation
(4) All of the above
(5) None of these

37. The long term objective of marketing is ______
(1) Customer satisfaction
(2) Profit maximization with customer satisfaction
(3) Profit maximization
(4) Cost cutting
 (5) None of these

38. In marketing Mix 4P’s imply___
(1) Product, Price, Policy, Place
(2) Product, Price, Public, Place
(3) Product, Promotion, Policy, Place
(4) Product, Price, Place, Promotion
(5) Product, Price, Policy, Place

39. In the case of such goods where consumer normally compares price, quality delivery etc are called____
(1) Shopping goods
(2) Specially goods
(3) Stable goods
(4) Derived demand
(5) Luxury goods

40. The advantages of telephone-interview are-
(1) relatively low cost per interview
(2) good for reaching important people who are inaccessible
(3) securing co-operation which is not always possible
(4) All of these
(5) Only (1) & (2)



Answers:

1
2
11
3
21
1
31
4
2
3
12
4
22
1
32
2
3
3
13
3
23
3
33
2
4
3
14
5
24
2
34
2
5
1
15
3
25
3
35
4
6
3
16
5
26
3
36
4
7
3
17
4
27
3
37
2
8
3
18
4
28
4
38
4
9
4
19
3
29
4
39
1
10
4
20
4
30
1
40
4


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