1. The goal of the marketing logistics system should be to provide ___?
(1) a targeted level of promotional support.
(2) a targeted level of customer service at the least cost.
(3) a targeted level of transportation expense ratio.
(4) a targeted level of field support.
(2) a targeted level of customer service at the least cost.
(3) a targeted level of transportation expense ratio.
(4) a targeted level of field support.
(5) None of these
2. The practice of going after a large share of a smaller market or subsets of a few markets is called-
(1) undifferentiated marketing
(2) differentiated marketing
(3) concentrated marketing
(4) turbo marketing
(1) undifferentiated marketing
(2) differentiated marketing
(3) concentrated marketing
(4) turbo marketing
(5) None of these
3. ____ has the advantage of being high in selectivity; low cost, immediacy, and interactive capabilities?
(1) Direct Mail (2) Outdoor
(1) Direct Mail (2) Outdoor
(3) Online (4) Radio
(5) None of these
4. Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. ____includes practices such as falsely advertising “factory” or “wholesale” prices or a large price reduction from a phony high retail price?
(1) Deceptive promotion (2) Deceptive packaging
(3) Deceptive pricing (4) Deceptive cost structure
(1) Deceptive promotion (2) Deceptive packaging
(3) Deceptive pricing (4) Deceptive cost structure
(5) None of these
5. Each salesperson is assigned to an exclusive area in which to sell the company’s full line of products or services in which type of sales forces structure?
(1) Territorial sales force (2) Product sales force
(3) Customer sales force (4) Hybrid sales force
(1) Territorial sales force (2) Product sales force
(3) Customer sales force (4) Hybrid sales force
(5) None of these
6. Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods?
(1) Affordable method
(1) Affordable method
(2) Percentage-of-Sales method
(3) Competitive-and-parity method
(3) Competitive-and-parity method
(4) Objective -and-task method
(5) None of these
7. ____is screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible.
(1) Idea generation
(1) Idea generation
(2) Concept development & testing
(3) Idea screening
(3) Idea screening
(4) Brainstorming
(5) None of these
8. Referral means-
(1) Sales person
(2) all customers
(3) lead provided by operation staff
(4) calling the existing purchasers
(5) all purchasers
9. USP of a product/ service means?
(1) Unique Selling Practices
(2) Uniform Selling Practices
(3) United Sales Persons
(4) Unique Selling Proposition
(5) Useful Sales Person
10. The meaning of ‘conversation’ in terms of sales is
(1) Designing new products
(2) converting purchaser into sellers
(3) converting sellers into purchasers
(4) converting perspective customers into purchasers
(5) conversion of religion
11. Online Marketing is mostly useful for marketing of
(1) Saving accounts (2) credit cards
(3) home loans (4) NRI deposits
(5) business accounts
12. Cross selling means-
(1) City to city sales
(2) selling with cross face
(3) selling with crossed finger
(4) selling products to existing customers
(5) cold calling
13. Promotion in Marketing means—
(1) passing an examination
(2) elevation from one grade to another
(3) selling the products through various means
(4) selling the product in specific areas
(5) None of these
(1) passing an examination
(2) elevation from one grade to another
(3) selling the products through various means
(4) selling the product in specific areas
(5) None of these
14. Sources of Sales Leads are—
(1) Data Mining
(2) Market Research
(3) Media Outlets
(4) Promotional Programs
(5) All of these
(2) Market Research
(3) Media Outlets
(4) Promotional Programs
(5) All of these
15. One of the methods for Market Monitoring is—
(1) to watch TV serials
(2) to discuss with other sales persons
(3) to monitor media outlets
(4) All of these
(5) None of these
(1) to watch TV serials
(2) to discuss with other sales persons
(3) to monitor media outlets
(4) All of these
(5) None of these
16. Market Expansion means—
(1) hiring more staff
(2) firing more staff
(3) buying more products
(4) buying more companies
(5) None of these
(1) hiring more staff
(2) firing more staff
(3) buying more products
(4) buying more companies
(5) None of these
17. Effective marketing helps in—
(1) developing new products
(2) creating a competitive environment
(3) building demand for products
(4) All of these
(5) None of these
(1) developing new products
(2) creating a competitive environment
(3) building demand for products
(4) All of these
(5) None of these
18. A Call in Marketing means—
(1) to phone the customers
(2) to visit the customers
(3) to visit the marketing site
(4) to call on prospective customers
(5) None of these
(1) to phone the customers
(2) to visit the customers
(3) to visit the marketing site
(4) to call on prospective customers
(5) None of these
19. One of the following is a target group for the marketing of Internet Banking?
(1) All the customers
(2) All the educated customers
(3) All the computer educated customers
(4) Only creditors
(5) All of these
(1) All the customers
(2) All the educated customers
(3) All the computer educated customers
(4) Only creditors
(5) All of these
20. Innovation mean—
(1) Product Designing
(2) New ideas
(3) Impulse
(4) Both (1) and (2)
(5) None of these
(1) Product Designing
(2) New ideas
(3) Impulse
(4) Both (1) and (2)
(5) None of these
21. Service after sale is not the function of—
(1) Marketing staff
(2) Seller
(3) Director of the company
(4) Employees of the company
(5) All of the above are wrong
(1) Marketing staff
(2) Seller
(3) Director of the company
(4) Employees of the company
(5) All of the above are wrong
22. ………can be done through digital Banking?
(1) Mobile phone
(2) Internet
(3) Telephone
(4) All of these
(5) None of these
(1) Mobile phone
(2) Internet
(3) Telephone
(4) All of these
(5) None of these
23. What does AIDA stands for?
(1) Advertisement, Interest, Demand, Acquire
(2) Advertisement, Interest, Desire, Attention.
(3) Attention, Interest, Desire Action.
(4) Action, Interest, Demand, Attention.
(5) Non e of these
24. A coloured or crooked perception of marketing and a short-sightedness about business is a phenomenon called:
(1) Marketing short sightedness
(2) Marketing Myopia
(3) Marketing point of View
(4) Marketing Hypermopia
(5) None of these
25. The Tradition Marketing style involves:
(1) Tele Marketing
(2) Digital Marketing
(3) Indirect Marketing
(4) Direct Marketing
(5) All of these
26. A prospect means ----
(1) Any customer who walks into the blank.
(2) An employee of the bank
(3) A customer who is likely to be interested in bank’s product or service
(4) A depositor of the bank
(5) A borrower of the bank
27. Which is the following statement is true?
(1) Marketing makes the company to go into loss due to higher expenses.
(2) Marketing is not required in profit making companies
(3) Marketing sharpens the minds of the employees.
(4) Marketing is a time bound seasonal function
(5) Marketing is a waste of time
28. Product and Market Extension is based on___?
(1) Existing product New Market.
(2) Existing Markets New Product
(3) Customer Defined product
(4) All of these
(5) None of these
29. Which statement is true?
(1) The distribution channel is also responsible for the delivery of the product to the customer.
(2) Certain products can be delivered through can be delivered through the internet also.
(3) The use of e-mail offers a faster and more focused approach
(4) All of these
(5) None of these
30. The internet offers marketers a fast, versatile and inexpensive---
(1) Communication medium
(2) Cost of production
(3) Cost of construction
(4) All of these
(5) None of these
31. What is true about on –line marketing?
(1) An effective website is one that is easy to aces, regularly updated and provides economic of scale.
(2) The two most popular advertising methods on the internal are Commercial website and banners.
(3) A good advertisement engages the prospect with the brand
(4) All of these
(5) None of these
32. Say’s Law of Markets states that—
(1)Demand creates its own supply
(2)Supply creates its own demand
(3)Demand creates its own demand
(4)Supply creates its own supply
(5)None of these
(1)Demand creates its own supply
(2)Supply creates its own demand
(3)Demand creates its own demand
(4)Supply creates its own supply
(5)None of these
33. Gresham’s Law states that—
(1)Good money drives bad money out of circulation
(2)Bad money drives good money out of circulation
(3)Both good money and bad money may co-exist
(4)Neither bad money nor good money may be long in circulation
(5)None of these
(1)Good money drives bad money out of circulation
(2)Bad money drives good money out of circulation
(3)Both good money and bad money may co-exist
(4)Neither bad money nor good money may be long in circulation
(5)None of these
34. Cross-selling is not effective for which one of the following products?
(1) Debit Cards (2) Savings accounts
(3) Internet Banking (4) Pension Loans
(5) Personal Loans
35. Which of the following is not involved in the Growth Strategies of the company?
(1) Horizontal integration (2) Vertical integration
(3) Diversification (4) Intensification
(5) None of these
36. A successful “Blue Ocean Strategy” requires:
(1) Effective Communications
(2) Innovative Skills
(3) Motivation
(4) All of the above
(5) None of these
37. The long term objective of marketing is ______
(1) Customer satisfaction
(2) Profit maximization with customer satisfaction
(3) Profit maximization
(4) Cost cutting
(5) None of these
38. In marketing Mix 4P’s imply___
(1) Product, Price, Policy, Place
(2) Product, Price, Public, Place
(3) Product, Promotion, Policy, Place
(4) Product, Price, Place, Promotion
(5) Product, Price, Policy, Place
39. In the case of such goods where consumer normally compares price, quality delivery etc are called____
(1) Shopping goods
(2) Specially goods
(3) Stable goods
(4) Derived demand
(5) Luxury goods
40. The advantages of telephone-interview are-
(1) relatively low cost per interview
(2) good for reaching important people who are inaccessible
(3) securing co-operation which is not always possible
(4) All of these
(5) Only (1) & (2)
Answers:
1 | 2 | 11 | 3 | 21 | 1 | 31 | 4 |
2 | 3 | 12 | 4 | 22 | 1 | 32 | 2 |
3 | 3 | 13 | 3 | 23 | 3 | 33 | 2 |
4 | 3 | 14 | 5 | 24 | 2 | 34 | 2 |
5 | 1 | 15 | 3 | 25 | 3 | 35 | 4 |
6 | 3 | 16 | 5 | 26 | 3 | 36 | 4 |
7 | 3 | 17 | 4 | 27 | 3 | 37 | 2 |
8 | 3 | 18 | 4 | 28 | 4 | 38 | 4 |
9 | 4 | 19 | 3 | 29 | 4 | 39 | 1 |
10 | 4 | 20 | 4 | 30 | 1 | 40 | 4 |
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